About UniTrak and Avanza Advisors

We're About...
Expanding Access

We believe that applying to college is more complex than it should be.

That’s why we are committed to supporting students in this journey -- particularly those facing disproportionate barriers to access.

We help students find the application requirements and deadlines relevant to them, consolidate all tasks into one student-centered tool, and offer support when it matters most so they can apply with confidence and clarity.

How we do it

IMPROVING ACCESS

UniTrak meets the needs of all students, regardless of where they live, how many colleges they're applying to, or their financial circumstances.

UniTrak is a paid service. You can pay monthly while you're applying, or once for the whole application season.

It is priced to be affordable, and free if that price is still out of reach. Say so when you sign up, and we won't ask for anything else.

This way, we're narrowing the equity gap in college applications, and creating pathways for all students to apply to college with clarity and confidence.

Why this matters

Applying to college is complex—particularly for students coming from environments with limited resources. They face more requirements and often have less access to support making an already challenging system even harder to navigate.

As a result, thousands of students miss out on life-changing opportunities each year—not due to talent or readiness, but to logistics.

They have more requirements

Students coming from under-resourced communities often have more requirements than others – including financial aid, visa considerations, and language testing

And often less support

They also often attend schools with fewer counselors per student, have less family experience navigating college applications, and find expensive private options out of reach

With minimal margin for error

A missed deadline or requirement can jeopardize a student’s application; and even after an application is submitted follow-up requests are commonMinimal margin for error

Additional Challenges for Students from Low-Resource Communities*

25% more applications

Students with Common App fee waivers apply to 7.4 schools on average (versus 5.8 schools for students without fee waivers), often because of lack of predictability of financial aid awards.

Common App

38 minutes with counselor

Nationally, students in public high schools get only 38 minutes of college advising per year from their counselor, because of student-to-counselor ratios that fall short of recommended targets. Students in under-resourced schools and communities have even less access.

Natl Assn for College Admission Counseling

2.5x more requirements

Depending on the student’s specific background, they may have to fulfill additional financial aid, visa, and/or language proficiency requirements, which often have many steps and deadlines that don't match up to other tasks.

US Dept of Education & Others

17% schools lack counselors

17% of all lower resource schools lack an on-campus college counselor. Access to counselors matters, as seniors who talked 1:1 with a counselor were nearly 7x more likely to complete a FAFSA application and 3x more likely to attend college.

American School Counselor Assn

* We acknowledge that these sources are US-centric, but the US-based complexity creates impacts throughout the system

We're About... Expanding Access